Discovering nani IRO: Naomi Ito’s Watercolour Textile World

Discovering nani IRO: Naomi Ito’s Watercolour Textile World

By Sensibilities Team

Who is Naomi Ito?
Naomi Ito, the visionary behind Nani IRO, has redefined fabric design by merging art with textiles. Her signature watercolour style, which captures fleeting moments of nature and emotion, brings an artistic narrative to fashion that is both delicate and deeply expressive.

At Sensibilities, we are honoured to showcase her work in our Nani IRO Artwear collection, where art meets the everyday wardrobe.

The Story of Naomi Ito
Naomi Ito’s journey into fabric design is as captivating as the fabrics themselves. Originally a watercolour artist, she transitioned into textile design to create wearable art that reflected her artistic sensibility. Her deep connection to nature and the subtle beauty of everyday life is evident in her hand-painted designs, which have now become iconic. Since the founding of Nani IRO, she has continued to inspire both designers and consumers, making her prints synonymous with elegance and serenity.

What Inspires Her Art
Naomi Ito’s signature watercolor technique brings a distinctive and ethereal quality to fabric design. 

Inspired by nature and the beauty she sees around her, her prints, often soft and dreamlike, evoke a sense of movement and depth, creating textiles that feel alive.

Her unique style has set her apart in the fabric world, turning everyday garments into timeless pieces of art. 

Signature Prints in Sensibilities’s Collection:
At Sensibilities, we proudly incorporate some of Naomi Ito’s most iconic prints into our Nani IRO Artwear product line.

Firstly, we have Lokomaikai_ロコマイカイ— a tribute to cherished sceneries gathered like a bouquet, symbolising internal joy.

Sketching process of Lokomaikai

Hand-painting process of Lokomaikai

Lokomaikai Print in Blue, Printed on Cotton Double Gauze

 

Next, we have Flowers Bloom and Bear Fruits, a delicate floral print celebrating the cycle of life and growth, a subtle depiction of blooming springs and bountiful autumns.

Hand-painted renditions of the print

Hand-painted renditions of the print

The print in a gentle, yellow hue, featured on Artwear's Asymmetric Neckline Dress

 

Lastly, introducing GUNSEI 群生_グンセイ, a nani IRO print inspired by the gentle beauty of bamboo lilies, as a homage to their silent and rich nature.

Early sketches of Gunsei

Fabric swatches of Gunsei in its development phase

Gunsei print in lilac, featured on the Elastic Neckline Multiway Artwear Top

 

These prints were carefully selected to complement our designs, bringing both a visual and tactile dimension to the collection. Explore the Nani Iro Artwear Collection here.