Why SUPIMA® Cotton Is Considered the World’s Finest

Cotton may be familiar, but SUPIMA® is anything but ordinary.

Grown exclusively in the United States and accounting for less than 1% of global cotton production, SUPIMA® is one of the rarest cottons in the world. It is classified as extra-long staple cotton, a distinction that directly affects how the fabric looks, feels, and lasts.

Extra-Long Fibres Make the Difference

SUPIMA® fibres are significantly longer than those of conventional cotton.
This allows yarns to be spun finer and stronger, with less twist.

Practically, this means fabric that is:

• Smoother against the skin

• Less prone to pilling and fuzzing

• More stable over time

Short-staple cotton, by contrast, relies on tighter twisting to hold fibres together — often resulting in roughness and faster breakdown.

Long-lasting Strength Without Bulk

SUPIMA® cotton is up to 45% stronger than regular cotton.
That strength allows fabrics to maintain structure without becoming thick or heavy.

Garments hold their shape, seams stay clean, and silhouettes remain intentional even after repeated wear and washing — a quality especially important for everyday staples.

Breathable, Yet Refined

Because SUPIMA® fibres are long and uniform, they can be woven tightly while remaining naturally breathable. The result is a fabric that feels airy in warm climates, yet never flimsy or disposable.

This balance makes it particularly well-suited for year-round wear in humid conditions.

Why We Chose SUPIMA® for Cotton Classics

Our Cotton Classics collection is built around elevated essentials — pieces designed to adapt, move, and be worn often.

We selected air-washed SUPIMA® cotton poplin to:

• Enhance softness without chemicals

• Preserve fibre strength and longevity

• Create a polished fabric with ease from the first wear

It’s the kind of cotton that improves how a garment performs — and how it feels — over time. Discover our Cotton Classics collection here.